Fords 1980’s corporate slogan "Bold Moves" is not anymore effective these days as shown by the uninspiring designs like the current Taurus, so out with the old and in with the new. Ford is said to be preparing a new ad campaign for its struggling North American industry under the theme: “Ford. Drive One.” The “Drive one” campaign will highlight Ford’s accomplishments and commitment in four key areas that shape the reputation of the company and the Ford brand – Quality, Green, Safe and Smart.

This new tagline is an idea made by Jim Farley, chosen by Alan Mulally as the man to lead Ford back from the verge. The campaign began last June 2008, it now appears on television commercials in North America. Ford is expecting all dealers worldwide to use the same slogan in their advertising activities.

Before this new slogan, Ford uses “Have You Drive a Ford Lately?”, an old line of Ford Company that Mulally especially likes and has repeated several times in recent months as his favorite.

For years, Ford tried to win back customers through big-budget advertising campaigns. Implementing this new marketing strategy reverses the effect the old marketing style.

With this new slogan, this week alone, Ford hopes to reach 70 million North Americans. During the campaign’s creation, employees and dealers were consulted and provided input that helped illustrate the messages and built confidence in the strategy. Their collective effort has closed the gap with other Asian automakers and competitors in terms of product’s quality.

The Ford Mustang is an automobile manufactured by the Ford Motor Company. It was first introduced to the public in 1964 at the New York World Fair in 1964. The Mustang is a pillar of American cars which offers sporty styling at an inexpensive price. It has the record of having the most successful sales for an automobile. It sold more than one million units in its first eighteen months.

After four decades of style and technological revisions, the Mustang remains in production until these days. Lately it has reached the 9 million production mark since it has produced its first unit back in 1964.

Thomas Krumm, an Iowan farmer was the lucky person to have purchased the 9-millionth Ford Mustang unit. He unintentionally bought a piece of history after going to his local Ford dealer to order a Mustang GT convertible. He was inspired with Mustangs because of his daughter, Rachel, a Mustang enthusiast who bought her first Mustang at the age of 17 just by saving her school allowances. According to her "Having been a Mustang fanatic my entire life, I couldn't be more excited that my dad is receiving the 9 millionth Mustang,"

Frits Wilke, the mustangs brand manager states that reaching the 9 million mark in 44 years had been a great success and it was due to the support of Mustang owners and enthusiasts. Quoting his words, "So many people have contributed to Mustang's proud 44-year heritage possible – from incredible Mustangs owners and enthusiasts to our partners at AAI where Mustangs are built to Ford's Product Development and Ford Division teams."