Monday, October 15, 2007
Mitsubishi Moments
Mitsubishi is celebrating its 25th year in the United States auto market. Although sales for the company have plunged and its popularity has gone down, there are still a lot of Americans loyal to the brand. And I think that it is safe to say that Mitsubishi is still dedicated to its loyal buyer base in the US. Recently reported that Mitsubishi Motors North America recognizes ten dealerships which have been with the company since its arrival on American soil. As part of the company's celebration of its 25th anniversary in North America, they asked dealerships what to share their special moments with the world.

The Auto Channel reports: "William Lehman remembered delivering his first Mitsubishi vehicle to a college student. There was only one problem; the student did not know how to drive a stick shift. The dealer taught the young woman how to drive a manual transmission and 25 years later she is still a loyal customer." William Lehman is the owner of William Lehman Mitsubishi in North Miami, Florida. His Mitsubishi dealership started doing business on August 26, 1982.

Cathy Stohlman of Stohlman Mitsubishi, according to the article, "remembered one unusual sales experience when a member of the military called over the phone to order a Lancer Evolution. Stohlman's dealership made plans to meet his wife at the Port of Baltimore to have the vehicle shipped to Germany but they found out the vehicle had too much gas in the tank, so they drove around with the wife for an hour to burn off the extra gas. The dealership got a nice call from the serviceman who said his new Lancer Evolution was faster than his commanding officer."

Crown Mitsubishi owner Dwayne Hawkins based in Saint Petersburg, Florida "reminisced about his dealerships most unusual sales experience, when they sold a 2004 Endeavor to a customer and the delivery day was timed with Hurricane Charlie hit the Florida coast. His Sales Manager and Finance Manager drove to the dealership during the storm and opened up the store so the customer could take delivery that day."

Apart from these stories, the article also cites other experiences of dealership owners. Meanwhile, Mitsubishi's President and CEO Hiroshi Harunari said: "We honor the commitment and loyalty to the Mitsubishi brand over the past 25 years of these pioneers in the Mitsubishi Motors family. Starting with the sale of the first Mighty Max, Cordia and Tredia models to today's Eclipse, Galant, Lancer, Endeavor, Outlander and Raider sales, the dedication of our dealers is what drives our continued success."

posted by Car Addict @ 9:53 PM  
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