Thursday, January 17, 2008
Cattle Ride Or Ram Drive?

Which do you want a breathtaking cattle ride or a rugged ram drive? Choose.

Of course, both rides are nerve-racking. And every adventure-thirsty buff would definitely grab the opportunity to have both.

If you are present on the first day of media previews at the North American International Auto Show, your dream was already satisfied.

Chrysler LLC flaunted its revamped Dodge Ram. The automaker’s latest masterpiece is heralded by a herd of 120 cattle through the city’s street. The workhorse appeal is really fantastic!

“If you think that our truck is ... (all) hat and no cattle, keep an eye on yonder horizon,” Chrysler Vice Chairman and President Jim Press said at the preview.

Chicago Sun-Times reports:

The trucks drove the herd down barricaded city streets with a group of riders on horseback keeping them in check. But as Press detailed changes to the Ram, such as coil springs designed for a better ride, the cattle kept stealing the show.

“The bulls want to see the trucks, they don’t want to leave,” Press said as some of the longhorns appeared to mount the other cattle. “Oh, look at that. Well, let’s not watch that.”

Before the cattle drive, which came men in cowboy hats and ranch work clothes loaded bales of hay into a mud-spattered Ram and hammered together fences.

The Auburn Hills-based automaker is famed for building catchy stunts at the NAIAS. It can be recalled that Chrysler crashed a Jeep through the glass front of the Cobo convention center. What’s more, the automaker has introduced a simulated indoor snowstorm to launch the Aspen SUV. “This is a product-driven company,” Chrysler Chairman and CEO Bob Nardelli noted.

In the pickup truck segment, the closest rivals of Dodge Ram include the best-selling Ford F-Series and the equally competitive Toyota Tundra.
posted by Car Addict @ 6:45 AM  
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